I learned more in my time working for a startup than I had at any previous time in my life; about the world of entrepreneurship, venture capital, and most importantly – myself. Here is a recap…
Recent Posts
The Art of Marketing, Vancouver 2012
This week I had the pleasure of attending The Art of Marketing conference here in Vancouver. The speakers included David Usher, Mitchel Joel, Randi Zuckerberg, Biz Stone, and Scott Stratten. The overall theme of the event was…
Latest Logo Design
I love it when a plan comes together! I recently worked with a new dog walking and pet wellness business known as “Hey Dog!” They wished to develop an effective logo for their organization that…
Is a Social Media Policy Right for Your Business?
Considering a social media policy for your business? You’re not alone. There is no denying that social media is a permanent fixture at the workplace. In a recent study of more than 1000 business professionals,…
Harnessing Social Media Influence
The buzz word “influencers” has taken on a new meaning online, especially socially. An influencer can mention your name or brand and it appears in millions of Twitter feeds, Facebook pages, on Pinterest, StumbledUpon and…
4 Ways to Grow Your Business with Instagram
Curious if Instagram is right for your business? Instagram is a massively popular free application for iPhone or Android smartphones that lets people take photos, apply filters to change the look, and then share them. Users can…
Common Social Media Mistakes
We often hear of social media successes and failures, however, very little explanation is given as to why a business succeeds or fails with their efforts. Why do some social media campaigns get off the ground, some crash, while…
The Power of Identity
The restaurant chain Mr. Sushi asked me to help them create a simple, but bold, identity for their business. Mr. Sushi is well known for being friendly, personable, and only using high quality and fresh ingredients. The goal…
The Anatomy of a Logo
Before I joined Linkers Entertainment Inc., known as the startup Essendle, I did some light consulting for the business. Their logo was not capturing the essence of their mission: discovering, connecting, and exposing new media personality talent….
5 Twitter Tips for Small Businesses
If you own or work for a small business, Twitter might not be a top priority, especially if you are new. Business plans, sales, and gaining new customers are fairly more consuming.
